Preparing your home for real estate photography The following is designed to help you understand the process of photographing your home for sale. GENERAL OVERVIEW WHY THE NEED TO PREPARE FOR PROFESSIONAL PHOTOS? HOW WILL WE SHARE THIS INFORMATION WITH YOU Image enhancement doesn’t and won’t work If you are short of time or just too busy, head to the checklist at the end of this publication. • The photo shoot should take between 30-60 mins (longer if a video is required or interactive floor plans are being done and we do not have existing floor plans or if the home is exceptionally large, even in the case of twilight shoots where we are waiting for the right light, it can be up to 2 hours). • I do like the seller to be home if at all possible as we may need to move things around slightly, but it isn’t essential if you can’t be there. • Buyers are time poor and these days everything real estate is about the visual medium of the internet. Presentation and effects (good or bad) are massive on the outcome. • We have about 8 seconds to catch a buyer’s attention in what is a competitive real estate market. • You get one chance to make a great first impression. A great photographer and agent still need some assistance so that we, as a team can help make your property shine and stand out from the crowd. • Well-presented homes should sell for more and generally a lot faster. Whilst it is impossible to quantify this, it is generally accepted in the industry by real estate professionals, great presentation can easily affect sales price by as much as 10% or more. • We all know anecdotally that poorly presented homes will affect buyer’s emotions far less and this logically means more procrastination by buyers (longer on market) and lower offers. • We are not allowed to “Photoshop” images if it means there is any form of misrepresentation. Photographers can “enhance” images slightly for maximum appeal, as long as we don’t fundamentally change what is there. • Stretch rooms to make them look bigger. • Make pools look clean. • Make windows or carpets clean. • Make lawns green. • Block neighbour homes or power lines etc. • Zoom in to views to an extent they are not representative of what the buyer actually sees (With the naked eye). Sent to you by email as a PDF and/ or as a printed hard copy I hope you get the message. The best photos accurately reflect what is there in a positive and maximum potential way. Buyer’s always dislike inaccurate photos, and worse, sellers (and agents) could be sued if it was intentionally deceiving. So in a nutshell, it pays you handsomely to do this well, in time and money. The following are some easy to follow practical steps to help you and ensure we get you the highest price by appealing to the best buyers.
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