WHAT WILL WE PHOTOGRAPH? THREE HEALTHY PRAGMATIC MINDSETS/ AFFIRMATIONS FOR THE SELLER THE A,B,C THREE BIG TICKET ITEMS EXAMPLES: Image enhancement doesn’t and won’t work 1. Front elevation (but not always), maybe 2 angles if appropriate. 2. Kitchen, possibly 2 angles if photogenic. 3. Living spaces as for kitchen. 4. Master bedroom and usually some other bedrooms if appropriate. 5. Outdoor living. 6. Pool if applicable. 7. Aerial photo if applicable or views as appropriate. 8. Location lifestyle photos if applicable (used sparingly). 9. Laundry only if exceptionally well equipped. 10. Entry voids/grand entries. 11. Ensuite if applicable. 12. Other features/rooms as required. 13. I don’t usually shoot garages or sheds. i. “I want to sell and move, the quicker I get this over with the less work overall and therefore less stress. It is a predictable process.” ii. “This is no longer going to be my home, it is the future buyer’s home soon.” iii. “I need to think in terms of the difference between “showing condition” from “living condition”. Short term inconvenience means a faster outcome and a higher price.” A. Carpet - there are good arguments for replacing worn or tired carpets not only for photos but for selling. B. Paint - as above. Feature walls could be painted out or worn paint patched and entire rooms painted if required. C. Hire Furniture - I believe in almost all occasions (unless a land value property) excellent justifications and advantages in furnishing empty houses before photographing or showing. I have sold homes that had over 100 inspections “empty” and once nice rented furniture was placed in them sold to the next buyer who asked if they could buy the furniture, and paid the full price for the home. I need a minimum of 4-5 photos even for a land value property or block of land, simply as that is how many photos appear on a web page. The rule of thumb that I follow is that if the photo doesn’t add value, I won’t use it. (The old saying “Less is more”). For larger homes, typically I usually want 12-20 photos. A pragmatic mindset to help you accept the reality of what can be a lot of preparation, work and will help get to where you want to go. These items are only going to be touched on very briefly, feel free to discuss personally in detail. All three however do in my opinion provide “good bang for your buck”.
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