Agents usually offer similar “Marketing Packages”, the question is “how well do they manage this marketing”? If the “truth be told” most of the marketing is done by simply being on the relevant websites which usually auto- populates to other real estate sites, this makes it almost impossible for a buyer to miss your property. However, what the agent does with this generated enquiry is of the utmost importance to your success. 10.WAS IT THE MARKETING PROGRAMME? How long do they take to respond to any enquiry .. if at all? Let's go back a little to the weekly updates realestate.com and domain sent to your agent.. Have you received updates from your agent equalling the enquiry from the websites? How well did they qualify the inquiry? Did they miss one of the buyers that may have been the one? There is much more to marketing than just a good looking plan. You need to know your agent WILL utilise all their skills and experience in the working of EVERY part of that marketing plan. Page 11
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