Century 21

OK, at this point you should have a pretty good idea on what might have been the reason & what might not have been the reasons your property did not sell. Whether it was something you could have avoided or not. The next time you list your property “For Sale” should be the last time. We should all keep the number of times we have our property on the market down to a minimum. Back in the day it was hard for buyers and even agents to see how long your property had been on the market, or even how many times it was listed for sale, but nowadays, all buyers and agents know how long it has been on the market, what the starting price was and what the price is now…everything about your property... Thanks a lot, Internet... The Internet is a great tool to help sell your property, but it also makes it impossible to hide how long it has been on the market and all or every price adjustment. 14.CREATING A DIGITAL FOOTPRINT Make sure your property is priced appropriately in the market from the start.. (NO.. this doesn't mean under- pricing it or giving it away) Make sure it is easy to come and see for buyers.. Accessible Make sure it is as neat, clean and bright as possible Make sure the marketing programme is such that every buyer can ”nd it from day one Make sure your next agent is experienced enough to manage your marketing strategy properly Why does this matter? Because buyers and agents form opinions. Whether right or wrong, they will base a value on the number of times a property is on the market and price changes. Now although it's not the worst thing in the world for your house to have expired, it is certainly in your best interest to do it right the next time around. How do you do that? Page 15

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