Harcourts Inside

17 INSIDE Harcourts Our Objectives Towork with the REI’s and key industry stakeholders throughout Australia to create a single national leadership structure that unites the industry and has the sole focus of growing, strengthening and supporting the real estate industry. This bodywill build on 5 key pillars 1. Advocacy – working with state REI’s to promote and further our interests with governments both state and federal 2. Office Profitability – work to ensure our real estate businesses are growing profitability through shared information, discounted products and services and good business practices 3. Data – ensure the industry fully benefits fromour data through the construction of a data lake to provide data to use for information sharing with clients, forecasting future trends and providing data insights to offices at no cost 4. National Marketing – co-ordinatemarketing resources and messages to promote our industry through good news stories, relevance reinforcement and public advocacy. Communicate, engage and educate the consumer on all things property, with a particular emphasis onwhat is really going on in themarket at kerbside 5. Professional Standards andWelfare – focus on raising industry standards through education, accountability and disciplinary structures as well as a focus on themental health andwellbeing of the industry Who is REIP? Real Estate Industry Partners (REIP) is a group of some of themost prominent real estate groups, independents, and individuals in the Australian real estate industry. We came together out of a shared concern that as an industry we were not working together to ensure our growth, success and relevance and that we were not fully utilizing our data for our own benefit and in fact providing it to others who did. Our vision is a united Australian real estate industry that continues to grow in profile, standing as a profession and relevance for our clients and also continues to strengthen and provide the opportunities for all industry stakeholders to achieve their goals and aspirations. Our foundingmembers are Harcourts Group Australia, RayWhite, LJ Hooker, Raine &Horne, C21, PRD, Belle Property, Remax, Place, Barry Plant and Coronis. In addition, we currently have over 6000 offices contributing data to REIP representingmore than 50%of the entire Australianmarket. Property Portal REIP developed and launched the industry owned free portal, SQUIIZ some 5 years ago. That portal remains active with in excess of 6,300 real estate offices registered nationally. The portal currently holds in excess of 200,000 property listings – for sale and for rent. It has been rebranded to REIP.com.au REIP has entered into an agreement with CoreLogic Australia to support the portal OnTheHouse .com.au at no cost to real estate offices. REIP has also entered into an agreement with Realty .com.au to provide listings at no cost to real estate offices. CEO Appointment Late last year themembers of REIPmade the decision to advance the reach and impact of REIP by appointing a dedicated CEO to drive our growth and aspirations. Sadhana Smiles, known tomany in the real estate industry was appointed and is nowplaying a key role in REIP’s buildingmomentum. INFEATURE