Customer for life tips (from ProcessPlus) Customer journey can be mapped out by following ProcessPlus. • Assign action lists to past vendors and purchasers as soon as the property settles to keep in touch with your clients on an annual and bi-annual basis. Refer to ‘Sale to Settlement’ to find out more. • Provide your clients with a settlement gift. • Post annual Christmas cards to your clients, along with holiday eCards for events such as Easter and their birthdays. • Invite clients to office events such as Christmas parties and suppliers drinks. • Connect with your clients via Social Media and regular database EDMs (Electronic Direct Mail marketing). • Connect with your clients at community events such as fundraisers at the local school. • Offer free annual market appraisals and price updates. • Connect them with the best local businesses. • Offer referral gifts such as gift cards. 156 |
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