The lifeblood of your business In today’s competitive climate it’s important to have a strategic approach to recruitment for maximum impact, influence and conversion. Research around recruitment shows: • 60% - of your success is product knowledge of your market and the agents that you are looking to recruit. Demonstrating your competency will be key. They must like you, know you and trust you to move. • Ask lots of questions and show lots of interest in them. • 30% - Your overall company’s success, signboards in the market, ability to build and retain top performing professionals, success and a highperformance culture will attract talent. Candidates buy into your track record, reputation and image. • 10% - Ability The “r”s of recruitment should be fostered and adopted – lets discuss 1. Research 2. Relationship development & nurturing 3. Revisit – follow up and communication. 4. Reliable – do what you say you are going to, execution. 5. Resolve – no means not yet. At Raine & Horne we encourage you to be familiar with the resources and the tools available to help support you with recruitment. What is available in the tool kit to assist with recruitment? Your understanding and delivery of our world class technology, marketing, training and social strategy will be instrumental in how effective you are when recruiting. Articulate in two sentences your Raine & Horne pitch? What’s yours as the leader? Recruitment Recruitment | 69
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