Recruitment - the lifeblood of your business What effects your ability to recruit? What might affect your image in the market and what would be the impact on recruitment? • Exterior of the office – fresh paint, clean, look different to your competitor. • Internals – condition of floor coverings, paint, lounge and your team and it’s culture. • Your website – does it tell a story, does it scream success, do you showcase your teams wins and does the culture online fit the actual DNA. Include testimonials from your people not just clients. • Social – when was the last time you updated it or reviewed it to make sure it was reflective of what is really going on in your business? Share success case studies from your internal team. • Marketing – Are you leading the way in your market place and if you are trying to recruit an agent have samples of your marketing in a portfolio and allow the candidate to peruse, touch and feel the quality, be immersed in the offering. Again, remember its just like pitching for a listing except more important. • Your image as a leader and support of the local community– are you proactively involved in the local area, visible at events to give back, are you well presented, would talent be inspired to learn from you or be mentored by you. • Principals should take the time to become familiar with the recruitment booklet and have it readily accessible. Make sure it can be used electronically and/or be in a printable version. Preferably professionally if that is what is needed in your marketplace. • The Team. • Integrity & reputation. • Client Experience. • Communication Strategy – PR, right down to how your phones are answered or not answered, are you a responsive company, and do you provide ease of access to communicate? • What you do better than anyone else. • Tenure history. • Admin & Services. • Excellence of execution. 70 |
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