35 Spotify Campaign To continue this celebration, we crafted our very own exclusive Monopoly board game! In this special edition, you can find unique Raine & Horne-themed tokens including the ampersand, inspection sign, key, telephone, letter box, and gavel. Monopoly Boards Video Takeover Everywhere Impressions: Clicks: Reach: Format Performance Impressions: Clicks: Reach: Overall Performance • The campaign was successful in delivering large-scale awareness, reaching over 413,330 unique listeners at an average frequency of 2.8 with music ads. • Ages 45+ had the highest share of impressions and click share among all targeted age groups. • Males had the highest share of impressions - 52.45% 164,201 819 63,347 511,600 140 155,429 In another first for our brand, we partnered with Spotify this year for a targeted campaign that delivered our 140th Anniversary messaging to a wide audience. From this campaign, we saw outstanding advertisement performance which reached almost half a million unique listeners using the Spotify app. Additionally, ages 45+ had the highest share of impressions, as well as click share, among all targeted age groups.
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