96 Our 2023 Amplify Results *Industry benchmark is $1.68 for sale campaigns In 2023 we marked over half a decade of success with our industry-first marketing technology, ‘Amplify’, by unveiling a new refreshed look. This revolutionary tool uses Artificial Intelligence (AI) to match properties with potential buyers in a targeted, effective manner, which continues to demonstrate exemplary results. To understand the impacts of this technology, a comprehensive analysis was recently conducted on over 6,900 residential property sales by Raine & Horne offices from January to December 2022. The analysis revealed properties that were sold using Raine & Horne Amplify exhibited an average increase in sale price of +$36,890 compared to those without. Additionally, residential properties marketed with Amplify were sold nine days faster and boasted a sale success rate of 73.5%, surpassing the 63.5% rate for properties sold without this technology. On the Commercial side, the results were just as impressive. Commercial properties that utilised Amplify in their campaigns demonstrated a success rate of 22%, and sold 22 days faster than properties without Amplify. These findings highlight the undeniable impact and effectiveness of Raine & Horne Amplify in the real estate market. We encourage you in 2024 to make sure you are using Amplify as a key point of difference in your marketplaces.
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