Selling
Selling your property Before your property can go on the market you have to take care of certain essentials. There are legal requirements to be met, an entire marketing plan to arrange in order to attract your buyers, and of course you have to physically prepare your property for sale. Agency Agreements When you engage an agent to sell your property, you must sign an agency agreement. This is a legally binding contract that authorises this agent to act on your behalf in matters relating to the sale of your property. The Contract of Sale Before any residential property can be sold (in some states), a contract of sale must be prepared by law. The contract must include all documentation relating to the property as required by state or territory law. Your agent will go through exactly what’s required for your property. Method of sale There are several ways you can sell your property, the most common being auction or private treaty. Both come with their own strengths and weaknesses. Your agent can advise you on the best method for you based on the type of property, its location, the nature of the market and the timeframe that you’re looking at. What’s your property worth? Knowing your property’s estimated value enables you to make the right decisions.
Setting your price When it comes to selling, setting your price is one of the most important decisions you’ll make. We will inspect and conduct a market opinion of your property to give you a true estimate. Remember that agents interpret market conditions, they don’t create them, and be aware of agents who claim they can achieve a high price but can’t back up their claim with solid facts. Your market opinion will be based on evidence from: • Data sources, for example property data • Recent advertisements • Recent sales through the agent’s office • Sales made by other agents • Any valuation from a registered valuer It is important that you agree on the price set and that your agent believes it is achievable. If the price is unrealistically high, levels of enquiry won’t be what you expect and there’s every possibility that the property won’t sell.
Reaching your buyers Marketing your property is absolutely vital if you want a successful sale. A carefully planned, well executed marketing plan will always get you the best results. This should include a promotional period, what media will be used, as well as your campaign costs. The agent is ultimately responsible for carrying out the campaign. Exclusive to Raine & Horne, Amplify a highly powerful, targeted digital platform uses artificial intelligence, placing up to 100+ online ads for your property across Facebook, Instagram and Google’s Ad network, connecting with genuine audiences based on their online profile and behaviour. Preparing your home for sale The best impressions are first impressions, so presenting your property in the best light possible is critical to gain strong initial interest from buyers. A good rule to styling is less is more: simply remove anything that isn’t essential. Your agent will also be able to advise you of anything that could help to add value or increase the appeal of your home.
The key to a successful sale is choosing the right agent. Someone with a professional approach, and with local market expertise and sales experience. The right agent will provide you with up-to-date information on pricing, financing, marketing and a general overview of the current housing market. Over the course of the sale your agent will act on your behalf, giving you the advice and guidance to evaluate every buyer’s offer. Selecting your agent When selecting your agent, consider the reputation of their agency, the sales agent’s track record, their recent sales and their knowledge of the local area. On a more personal level, you should consider how your agent presents themselves and the rapport you have with them. When selling your property, you want somebody you can communicate with openly and clearly. You want someone you can trust. The advantage of a real estate network that’s both national and international should not be overlooked. Our network extends both here and overseas with the Raine & Horne website receiving more than 20 million views each year. The vast exposure you’ll get with Raine & Horne is the result of the network of over 350 offices across Australasia. Seller’s guide
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