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SPLASH! Show Directory 2016
Education Programs
2:00pm – 3:00pm
(Room 3)
SPASA Australia Retail National
Sector meeting
Presented by SPASA Australia
Open to all.
2:15pm – 3:00pm
(Room 9)
Growing your Business: Signing on
New Customers and Keeping Them
Alex Antoniou, Chief Marketing
and Information Officer, NSPF
The saying is that it is harder to find new
customers than it is to keep existing customers.
In either case, keeping customers is what is
important. An effective communication plan
is what is needed. Have you considered your
business’s marketing plan? Do you have an
effective client relationship plan in place? What is
your brand promise and do you keep it? These
are all important questions that must be answered
if you want your business to grow. The answers
can all be spelled out in your marketing plan. This
session will cover marketing ideas, such as the
use of websites and social media to help achieve
successful marketing campaigns. Being able to
measure your ROI on your marketing campaigns
will guide you moving forward with your plans.
Once you have convinced customers to buy
from you, your next step is to make sure your
customers are treated appropriately so that you
can instill customer loyalty. Selling more to an
existing and happy customer may be the easiest
sale you have.
3:15pm – 4:00pm
(Room 9)
Live by Price… Die by Price -
Making it work Profitably
Anthony Davis, MD,
Brightwater Business
Why is it that the Seller usually has a greater
problem with price than the Purchaser? If profit
is the key to sustainability in business, and price
affects profit, it is essential for businesses to
sell the value they bring to the transaction and
therefore profit for sustainability. Price is what they
pay, Value is what they get!
At this presentation you will:
• Determine what business you are REALLY in
and then identify the REAL benefits of your
products to your customers;
• Learn why the Quality, Service, Price proposition
is so important to your business;
• Develop a process to build a sustainable
business that is based on quality, relationships
and accurate costings!
In this session, you will discover changes you can
apply to build a sustainable business that stands
apart from your competitors!
4:15pm – 5:00pm
(Room 9)
Understanding the Water
Treatment Needs
of Swim Schools
Ross Gage, CEO, Aussie Aquatics
Looking at getting more involved with swim
schools – either in (retro)fit outs and/or ongoing
maintenance? This session would highlight the
differences with swim school water treatment; eg
warmer water, high bather loads, younger users,
different Health Department requirements etc.