4 | Mid-Western Living SPRING 2024 DISINFLUENCERS In the heart of Mudgee, a remarkable photoshoot took place that not only highlighted the natural beauty of the region but also celebrated the importance of inclusivity. Spearheaded by Disinfluencer, the world’s first inclusive talent hub, the photoshoot brought together local families and individuals to showcase the strength and vibrancy of those often overlooked by mainstream media. Disinfluencer was founded by Simone Eyles, a passionate advocate for disability representation. After experiencing the challenges of raising a child with a disability and witnessing the lack of positive portrayal in the media, Simone decided to create a platform that would change the narrative. Through Disinfluencer, she aims to bridge the gap between talent with disabilities and the advertising industry, offering a space where diversity is not just acknowledged but celebrated. MEET THE OF MUDGEE LEFT: Maddison with her mum Joanne and sister Hannah RIGHT: Kalarny with his dad Aaron, mum Lyreka and little sister Daisy. Photos by Amber Hooper The recent Mudgee photoshoot was a testament to this vision. It was a day filled with laughter, empowerment, and the undeniable joy of seeing individuals shine in front of the camera. For some, like Maddison, this experience was transformative. Her mother, Joanne, watched as her usually shy daughter slowly opened up, blossoming under the patient guidance of the photographer, Amber Hooper, and Simone. Joanne shared how the experience gave Maddison a muchneeded confidence boost, “I was so proud to see Maddison in front of the camera. She isn’t comfortable being in the spotlight, especially in front large groups. I hope that having this experience will help build her confidence to see herself as the beautiful, strong girl she is.” For others, like Kalarny, the day was all about fun and freedom. Zipping around in his wheelchair, he reveled in the attention and enjoyed making funny faces for the camera. His mother, Lyreka, emphasised how important it is for regional areas to be recognised as inclusive and welcoming to those with disabilities. She hopes this will inspire others to see the possibilities for everyone, regardless of if they have wheels or not! Shining a Light on Inclusivity: Mudgee’s Disinfluencers Show the Power of Being Seen
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