SPRING 2024 Mid-Western Living | 5 I hope that our community will become more understanding of the challengers faced by those with hidden disabilities. - Joanne “ Simone Eyles, founder of disinfluencer with her son Josh. Photo by Jackie of Hearts Studio Mark with his wife Dimity and their girls Deyanirrah, Zaharrah, Addyson and Kaylynn. Photo by Amber Hooper. Mark and his daughters had a similarly uplifting experience. Watching his girls run around in their dresses, capturing natural, candid moments, Mark felt proud to be part of something that promotes the idea that there is no such thing as “normal.” He believes that by spreading awareness and showcasing the diversity of experiences, the community can become more supportive and understanding. The impact of this photoshoot extends beyond the pages of Mid-Western Living Magazine. By featuring these stories and images, Disinfluencer is challenging outdated perceptions of disability and encouraging a more inclusive approach in media and marketing. The goal is not just to represent people with disabilities but to celebrate their uniqueness and the richness they bring to the world. Disinfluencer is not just a platform; it’s a movement. With its holistic approach, offering everything from a comprehensive library of stock photos to educational modules for businesses, Disinfluencer is paving the way for a future where disability is mainstreamed in all facets of life. As more brands recognise the value of inclusivity, the demand for Disinfluencer is set to grow, and the impact will be profound. In a world where approximately 1.85 billion people live with a disability, representing this demographic in media and advertising is not just ethical—it’s essential. The Mudgee photoshoot is a small but powerful example of how inclusion can be both beautiful and impactful. As the participants of the shoot can attest, being a “Disinfluencer of Mudgee” is not just about being seen; it’s about being valued, respected, and celebrated for who you are. With more events like these planned, Disinfluencer continues to lead the charge in changing the way the world views disability. Whether it’s through groundbreaking campaigns, like those they’ve done for Birdsnest and Visit Canberra, or intimate, local photoshoots in towns like Mudgee, the message remains clear: diversity is our strength, and every individual has the right to be seen in all their brilliance. Brands and Businesses: Disinfluencer provides a unique blend of resources designed to empower your brand, business, and marketing teams. With access to stunning, authentic photos, expertise in digital accessibility, and training in inclusive marketing practices, your team will be better equipped to connect with diverse audiences and create meaningful, inclusive content. Impact First: We deliver our impact first! Everyone we work with is paid above industry rates and given an incredible experience. When you work with us this not only funds our next photo shoot, as a social enterprise 50% of our profit is reinvested into our Academy. Social Purpose: Employment, representation and inclusion in the advertising and media industry for people with disabilities. Learn more at disinfluencer.co
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