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16 Induction Guide | New Employee
Linking our values to brand and customers
Bupa customers around the world have told us that they want us to listen to them, help steer their
decisions and be there for them when they need us. We’ve brought this together in our Bupa
Promise.
Know me and my needs
Help steer my decisions
Be there when I need you
The values bring our Bupa Promise to life. Together they describe Bupa’s distinctive personality, the
‘Everyday Hero’, acting as a compass for us, ensuring we all deliver a ‘Person-First’ experience and
ultimately help our customers lead longer, healthier, happier lives.
A brand promise is not a description of what a company does in a literal sense, it’s a description of
the company’s character. It is how the company creates and delivers value, as well as the feeling the
company conveys to its customers.
•
it is the commitment that a company makes to its customers;
•
a strong brand promise will connect a company’s purpose, strategy, people and customer
experience;
•
it enables a company to deliver services in a way that connects emotionally with customers and
differentiates its brand.
Brand promise
How:
Bupa Values
Extraordinary
Courageous
Accountable
Authentic
Open
Caring
Passionate
What:
Bupa Promise
Knowme
andmy needs
Be there when
I need you
Help steer my
decisions