REIQ Journal

19 / 52

P A G E 1 7 R E I Q J O U R N A L | J U N E 2 0 1 6
I N D U S R T Y N E W S
Discover the
future possibilities
RIbVRIWZDUH
*URZ RQOLQH ZLWK
PropertyTree.
FIND OUT MORE TODAY
1300 778 733
Social media can help boost traffic
WORDS BY TERRY MEAD,
ROCKEND BDM
Promoting your brand or
business on social media is
a great way to broaden
your client base.
Social media can reach out and
engage your target audience and, if
done right, can also help to boost your
SEO rankings. A strong social media
presence will strengthen your brand,
inspire confidence in your services
and drive traffic to your website.
Basic social media starting points
To start with, you’ll need a few social
media accounts in your business
name. Choose wisely because your
name and associated bio will reflect
on your brand. Don’t necessarily get
the office millennial to set up your
accounts – choose a professional
writer who has experience and proven
skills in social media for business.
Two good platforms to start with are
Twitter and Facebook. Think about
include a visual-focused platform as
well, such as Instagram or Pinterest –
these will showcase popular “property
porn” images beautifully and attract
likes and followers.
A well-managed social media account
allows you to get your name in front a
large number of relevant people (and
it is free). If you interact with your
followers by exchanging comments,
dealing with queries and sharing
valuable resources, you develop
credibility in your field. Think of it as
an extension of your marketing and
brand management activity.
Effective use of social media can
help Google rankings
To boost your Google rankings, you
need to have your site associated
with lots of content related to search
terms. A great way of doing this is
sharing articles, videos and other
media from related sites. You also
need to publish articles that other
property-focused websites link
to. Share links on your Facebook
and Twitter feeds. If you can share
original content, this is not only
more valuable content but it will
reflect well on your brand. Over
time, Google will associate your site
with the search terms people use
when they are looking for property
management services.