Best Industry Categories The way the above logic works is to attach your contact to a default category based on their situation and then assigning them to a market tier which is a segment of the market their situation relates to. For example, if you’ve entered an appraisal, the vendor would be categorised as a prospective Vendor who are then labelled with a pipeline (hot/warm/cold): Hot = Looking to sell/buy in the next 0-3 months Warm = Looking to sell/buy in the next 3- 6 months Cold = Looking to sell/buy in the next 6+ months Let’s say ‘John Smith’ was a prospective Vendor looking to sell his 2 bedroom unit in the next 2 months. I would categorise him as ‘Vendor – Hot’ and based on the fact he owns a unit; I would then assign him to the Tier ‘Tier 1 – Apartments and Units’. Future Reporting & Prospecting This is a great tool when you appraise, list and sell a property. With your new appraisals, you can contact all your Tier X prospective Vendors (appraisals and past purchasers) to let them know you are appraising a property similar to there’s and create an opportunity to discuss an updated market appraisal (this can also be filtered by street name and suburb). For example, I’ve appraised John Smiths 2 bedroom unit… I would call all my hot/warm prospective vendors and past purchasers in tier 1; I would also filter through all my prospective landlords/investors from the same tier. Same concept applies with listings and sales. 158 |
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