... ... ... N
Ow
w
haT
?
properties in the area. The crucial question is to find out what the
property actually sold for and not just look at the asking price.
For this very important first step, you need to call in at least three
Real Estate Agents. What you want from them is obviously an
appraisal price but more importantly, information and evidence
on how they arrived at that price.
Part of that evidence is the sale price of similar properties in your
area. You will also want to know what your competition is; after
all you will be competing for buyer attention from other properties
on the market. You then will want to know a statistical comparison
of properties such as how long those properties have been on
the market; what have been their price movements; and what is
the percentage drop from the asking price to selling price. This will
help you when it comes to negotiations.
Country Realty will provide you with all this information and more
as part of our appraisal process.
Despite all that, there is every temptation to accept the highest
appraisal price. After all who doesn’t want to make a few extra
dollars!
The reality is that buyers are also armed with an abundance of
information courtesy of the electronic age. If they perceive that
your property is overpriced, it will be quickly dismissed as an
option.
Your only choice at that point is to then drop the price to attract
any attention and research suggests that you will have to drop
way below the original suggested listing price to regain any
traction.
OK so you now have three potentially similar appraisals. Which
selling agency do you choose?
Page 5




