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Newspapers do still have a role but for limited specific or
specialised properties. In 98% of cases, your buyer will be
introduced to the property via an electronic medium.
These portals also have the ability to reach out to buyers rather
than just waiting for them to find your property amongst the
many on the market. So make sure that where possible, the
Agent uses electronic brochures. These are sent to potential
buyers looking for similar properties to yours.
You can also increase your exposure by purchasing highlighted
packages from these portals that make your property stand
out from the others. It’s a small investment that could pay
handsome dividends.
Colour brochures, window displays, home open days and
use of data bases to match buyers and sellers are all part of
Country Realty’s marketing tool box, to help sell your property.
Please note: Some agencies charge fees for marketing on top
of their selling fees. Some however will not include GST in their
fee disclosure to look more cost effective — but will charge it at
settlement.
Selling fees are not payable until settlement day, and if there is
no sale there are usually no other fees to be paid except for any
marketing fees you agreed to up front. It is illegal to charge a
fee you have not agreed to up front and included, in writing, in
your Contract to list the property for sale with an Agency.
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