Whilst we hope you choose Country Realty, we suggest you
choose the person you are most comfortable with. The only
proviso is that they are also the person you feel confident can
get the job done for you — that is, “SELL YOUR PROPERTY”!
The success of the marketing program is enhanced by the
Agent’s ability to present your propertywith a point of difference
to help it stand out from the competition.
We try to find those unique selling points that will enhance
the appeal of your property to a potential buyer. We take
differentiation very seriously. This is demonstrated by the fact
that we often draw up floor plans at our cost; use quality digital
SLR cameras to capture the property in the best light; have
used drones; and use quality printing to best effect.
Some agents call this smart
marketing, or new age
marketing — we call it normal
marketing.
As part of a full appraisal the
Agent will also present you
with a proposal that includes
a marketing campaign with
selling fees and reasons why
you should choose them.
To sell any property one must seek maximum exposure to help
find your buyer. Today, that’s done almost exclusively through
the Internet. More precisely it’s done through “Portals” for real
estate specific transactions. The most popular portals are
realestate.com,
REIWA.comand
domain.com. As a minimum
you must be on these three sites. But there are many more.
At Country Realty we advertise our properties on up to 13 web
sites depending on the property. For instance, there are web
sites specifically for people interested in horses.
M
arkETiNg
Y
Our
P
rOPErTY
Page 6




