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T
hE
S
ElliNg
P
rOCESS
So... now you have chosen an Agent, agreed on the listing
price and spoken about what is acceptable as far as an offer is
concerned, signed a Listing Agreement and you’re ready to go.
The Agency now needs to take photos of the property and
“upload” the property with a good descriptive script onto the
many websites they have access to.
Sometimes the Agency may use a professional photographer.
Other times they may do it themselves. Whatever the process
this is a very important part of the marketing campaign.
Most buyers will look at the photos long before they read anything
about the property. So the photos have to be top quality. If
the agent turns up with a mobile phone to take the photos be
concerned. Whilst they are very clever devices they do not have
the depth of field nor the ability to manipulate light as a dedicated
camera has. And ask to see them before they are uploaded online
along with the advert.
However, taking a good photo involves having a good subject
matter.
Page 9
P
rESENTaTiON
The property needs to be well presented all the time during
the selling process. It has to be clean, neat and tidy but most
importantly — uncluttered. This applies to the outside of the
house as well, including patios, garages, sheds and everything
else on the property.
This will also help with the selling process during buyer inspections
or home opens.
I cannot stress enough the importance of an uncluttered property.
The rule of thumb is get rid of 50% of whatever you have! In a
practical sense that may not be possible, but you might consider
moving “stuff” into a shed or to one area rather than spread
throughout the property.
For your own checklist consider these points:
• What does it look like from the street?