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New Business
16 | iNarrabri Magazine | June 2016
What was your first job?
My first full time job was
down at Campbells Nursery
(the old Faulkners Building)
working for Jenny Campbell.
It was a lot of fun! I love
gardening and plants so it
was a fabulous time in my life!
What career ambitions did
you have finishing school?
I had no idea what I wanted
to do! I wanted to have kids
and have horses. I have always
liked dressing up and beauty
stuff. I definitely was not
career minded!
How did you come to start
your own business?
I was finding it difficult to find
what I wanted jewellery and
clothing wise locally... once I
realised what my actual taste
preferences were! It can be a
bit hazardous buying online
with different sizing and
returns are simply a pain.
I was also at home at the time
with my newborn twins and
preschool boy, with a child in
kindy and needed downtime
and a sanity saver, so creating
little knick knacks became my
outlet.
I went on to create and sell the
jewellery at the local markets
and online, and it really took
off from there. I then set
myself some goals, went to
TAFE and did a couple of
admin courses, a Small
Business Management Course
and had this amazing
opportunity to start up the
shop when the twins started
Kindy. The stars all aligned!
In a sentence, describe what
it is that your business does.
It helps people walk to the
beat of their own drum.
Why do your customers
frequent your business?
Cause its amazeballs! And
I stock some seriously fab
clothing that is flattering for
every shape and size. Oh, and
my clay earrings, everyone
loves the earrings! It also
could be the music... slowly
converting the town to folk
metal! Mwahahaa!
What is a conception of your
business that you would like
to overcome?
It’s not just Goth and Skulls!
I have a range of beautiful
vintage inspired items, both
handmade and brands. There
is something for everyone.
What is the most enjoyable
part of your job?
I love helping ladies dress up.
And celebrating their own
beauty and uniqueness. Plus
I get to wear my favourite
outfits to work! YAY!
What is an aspect of your job
that you could do without?
I really, really loathe book
work. I mean seriously, where
is the fun in that?
What has been the best piece
of professional advice you’ve
been given?
The general gist of it is... be
authentic, be passionate and
never stop learning or
dreaming.
How do you deal with stress?
Good music, coffee/wine
PHOTO: john burgess
Lady Gothique
Maitland St, Narrabri
6792 1314
Lady Gothique
Tash Elder has found her niche
& turned it into a business...