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Power of the brand.indd 8
ThePowerof theBrand
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Recognisible
In 1883, realestatepioneersTomRaineand JosephHorneopened thedoorsof
Australia’s iconicpropertyfirmRaine&Horne for thefirst time.
Operating fromWentworthCourt,ElizabethStreet inSydney,Raine&Horne
adhered toa setofbusinesspractices thathavebeenmaintained to the
presentday.Thepropertypioneerscommi ed topersonalised serviceand
tomeetingaclient’spropertyneedsacross sales, leasing,managementand
consulting services forall typesofproperty.
By the 1970s,anddrivenby theenthusiasmofcurrentChairmanMaxRaine,
theRaine&Hornenetwork stretchedacrossSydney.Not satisfiedwith the
extentofexpansion, theRaine&HorneBoarddecided thatRaine&Horne
wouldbecomeonly the secondpropertygroup topursuea franchising
businessmodel.Thisprovedamajorwatershed forRaine&Horne,which
opened itsfirst franchisedoffice,Raine&HorneLiverpoolNSW, in 1976.Asa
result,Raine&Hornenowhasoffices in theACT,QLD,SA,NT,TAS,VIC,and
WAaswellasofficesglobally.
Raine&Horne is todayoneof theoldestprivatelyownedfirms in the
southernhemisphere, survivingworldwars,booms,bustsanddepressions.
It isnow into its fourthgenerationof familyownership,withAngusRaine
takingoveras thecompany’sCEO inDecember2006.
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IconicAustralianbrandRaine&Horne isahouseholdname.Since 1883, the
brandhasbeenassociatedwith theAustralian realestate the
companyhasgrown, so toohas itsbrandawareness.
In the seconddecadeof the21stcenturyRaine&Horne refreshed itsbrand
and launcheda renovated identity,combining thebrand’smany strengths
witha sophisticated,contemporarydesignandwelcoming feel.The refreshed
brand identityencapsulates theorganisation’sgenuinecareand respect for
people,which is thecorepassionof theRaine&Hornenetwork.
Withanetworkofover360offices,Raine&Hornecontinues to strengthen,
growandevolve.
Growing
Raine&Horne isamulti-brandedorganisationprovidingcomprehensiveand
integrated rangeofproperty services.
TheRaine&HorneGroup isorganised into threebrands -Raine&Horne
Residential,Raine&HorneCommercialandRaine&HorneRural -and
boastsoneof thebestandmostexperiencedauctionpractices inAustralia.
Thenetwork’sofficesare supportedby the renownedRaine&HorneNational
LearningAcademy.
With thecontinuing sophisticationof theglobal realestatemarket,
Raine&HorneCommercialwas launched in 1984 toconcentrateon the
commercial, industrial, retailand specialistpropertymarkets.Raine&Horne
Commercial’snetworkoffersAustralia-widecoverageand the international
strengthofover30offices in theAsiaPacific.
TheRaine&HornenetworkalsohastrainedandexperiencedRuralagents
servicingthepropertyneedsofthe farming,cropping,grazingand livestocksectors.
Evolving
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Superbrand
Raine&Hornehasachievedenviable statusasanofficially recognised
Superbrand.ThecompanywasvotedasoneofAustralia’smost trusted
brandsby theSuperbandsCouncil,avoluntarypanelofhighly respectedand
experienced individuals from thefieldsofbusinessandmarketing.Raine&
Horne shares thisenviable ratingwith the likesof iconicAustralianbrands
suchasQantas,Vegemite,WoolworthsandMyer.
Raine&Horne is ratedasoneofAustralia’shighestprofile realestate
companies,withextremelyhigh recallamongbuyersand sellers.This iconic
Australianfirm’s famouscoloursare synonymouswith realestate.
Thenetwork’s famous ‘We’ll lookafteryou’campaign,whichdatesback
to the 1980s,hasalsobeen successful inunderliningRaine&Horne’s
commitment tocustomercareasanAustralian familybusiness,and raising
brandawareness.
Put simply,peoplearemore likely tocontactacompany theyknowandhave
aconnectionwith.This is theRaine&Hornemarketingadvantage.
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Power Of The Brand A4 Booklet
Superbrand
Raine&Hornehasachievedenviable statusasanofficially recognised
Superbrand.ThecompanywasvotedasoneofAustralia’smost trusted
brandsby theSuperbandsCouncil,avoluntarypanelofhighly respectedand
experienced individuals from thefieldsofbusinessandmarketing.Raine&
Horne shares thisenviable ratingwith the likesof iconicAustralianbrands
suchasQantas,Vegemite,WoolworthsandMyer.
Raine&Horne is ratedasoneofAustralia’shighestprofile realestate
companies,withextremelyhigh recallamongbuyersand sellers.This iconic
Australianfirm’s famouscoloursare synonymouswith realestate.
Thenetwork’s famous ‘We’ll lookafteryou’campaign,whichdatesback
to the 1980s,hasalsobeen successful inunderliningRaine&Horne’s
commitment tocustomercareasanAustralian familybusiness,and raising
brandawareness.
Put simply,peoplearemore likely tocontactacompany theyknowandhave
aconnectionwith.This is theRaine&Hornemarketingadvantage.
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1/08/11 5:53PM
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1/08/11 5:53PM
IconicAustralianbrandRaine&Horne isahouseholdname.Since 1883, the
brandhasbeenassociatedwith theAustralian realestate in ustry.As the
companyhasgrown, so toohas itsbrandawareness.
In the seconddecadeof the21stcenturyRaine&Horne refreshed itsbrand
and launcheda renovated identity,combining thebrand’smany strengths
witha sophisticated,contempor rydesignandwelcoming feel.The refreshed
brand identityencapsulates theorganisation’sgenuinecareand respect for
people,which is thecorepassionof theRaine&Hornenetwork.
Withanetworkofover360offices,Raine&Hornecontinues to strengthen,
growandevolve.
Growing
Raine&Horne isamulti-brandedorganisationprovidingcomprehensiveand
integrated rangeofproperty services.
TheRaine&HorneGroup isorganised into threebrands -Raine&Horne
Residential,Raine&HorneCommercialandRaine&HorneRural -and
boastsoneof thebestandmostexperiencedauctionpractices inAustralia.
Thenetwork’sofficesare supportedby the renownedRaine&HorneNational
LearningAcademy.
With thecontinuing sophisticationof theglobal realestatemarket,
Raine&HorneCommercialwas launched in 1984 toconcentrateon the
commercial, industrial, retailand specialistpropertymarkets.Raine&Horne
Commercial’snetworkoffersAustralia-widecoverageand the international
strengthofover30offices in theAsiaPacific.
TheRaine&HornenetworkalsohastrainedandexperiencedRuralagents
servicingthepropertyneedsofthe farming,cropping,grazingand livestocksectors.
Evolving
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The Power of the Brand
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An integral part of your listing kit,
the booklet demonstrates the
strength of the Raine & Horne brand.
A4 210mmx297mm
• Matt Laminate cover
• 8 page booklet
RHBPB