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Your Guide To Buying Selling booklet
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The role of the real estate agent
Thekey to successfully sellingyourhome ischoosing the right
realestateagent,aprofessionalwith localmarketexpertise
andexperience sellingproperty.Theycanprovideup-to-date
informationonpricing,financing,marketingand thehousing
market ingeneral.
Throughout the saleanagentwillactonyourbehalf,providing
adviceandguidance tohelpyouevaluatebuyeroffers.
Selectinganagent
Whenchoosinganagentyou shouldconsider the reputationof the
realestateagency, the salesagent’s track record in realestate,
recent salesandknowledgeof the localarea.
Onapersonal levelyou shouldconsiderhowagentspresent
themselvesand the rapportyouhavewith them.When selling
yourhomeyouwant someoneyoucancommunicateopenlywith
and trust.
Theadvantageofanationaland international realestatenetwork
over independentoperators shouldnotbeoverlooked.AtRaine
&Horne,clientshave immediateaccess to specialistadviceand
promotion throughour invaluable inter-office referral system.
Forproperties requiringexposureand successfulmarketing
beyond the localmarketplace,ournetworkofoffices throughout
Australiaand internationallyarecalled intoaction.
WhysellwithRaine
Horne
Reputation
Raine&Hornehasbeenprovidingprofessionaladviceand service
to satisfy the realestateneedsofclients.Thecompanyenjoysa
reputationandgoodwill said tobeunequalled in the industry.
Experience
Since 1883,Raine&Hornehashadoneof thehighestnationwide
sales turnovers in the industryandenjoyed strong success through
peaksand troughs in themarket.
The roleof the realestateagent
Whenyoudecide to sellyourhome,oneof thefirstdecisions
iswhetheryouaregoing to sell througha realestateagentor
privately. InAustralia,about90%of salesaremade through real
estateagents.
Brand recognition
Raine&Horne isapowerful,widely respectedbrandassociated
withexperienceandquality service.Whenyourproperty is listed
for salewithRaine&Horne itwillbenoticedbymorebuyers
becauseof the reachandpowerof thebrand.
Professionalagents
ToachieveRaine&Horne’senvied reputationasa leader in real
estate, thecompany’sagents receive thebestquality training to
ensureclientsbenefit from the latestmarketing strategiesand
selling techniques.
Technology
Raine&Horne’spowerfulwebsite (rh.com.au) featureseasy-to-use
resources forbuyers, sellers, rentersand landlords.This innovative
tool isconsistently rankedasa top industry site inAustralia,
with tensof thousandsofpropertiesdisplayedand thousandsof
individualvisitors recordedeachday.
Ournetwork
Clientsbenefit from theflowof referralsand information from
Raine&Horne’sextensivenetworkofnationaland international
offices.Propertiescanbemarketed locally, regionally,nationally
and internationallygiving sellersahugeexposure that isdirect,
costeffectiveandwell informed.
Creative selling
When sellingpropertywithRaine&Horne,clientscanmakeuse
of theorganisation’screativemarketing ideas, ‘topof theclass’
auctionpracticeandability tooffernationaland international
exposure.
3
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1
Your guide to
buying
selling
Your guide tobuying and selling.indd 1
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rh.com.auYour guide to buying and selling.indd 28
:
1
Yourguide to
buying selling
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Seller’sguide
The roleof the realestateagent
3
Pu ingyourpropertyup for sale
5
Sellingyourproperty
7
Preparingyourhome for sale
9
The sale
11
Buyer’sguide
Buyingaproperty
15
Finance
17
Beforeyoubuy
19
Buyingatauction
21
Purchasing theproperty
23
Yourpersonalguide tomoving
25
Contents
Your guide to buying and selling.indd 2
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3
Seller’sguide
Your guide to buying and selling.indd 3
2/08/11 2:14PM
Yourguide tobuyingand selling.indd 4
5
The roleof the realestateagent
Thekey to successfully sellingyourhome ischoosing the right
realestateagent,aprofessionalwith localmarketexpertise
andexperience sellingproperty.Theycanprovideup-to-date
informationonpricing,financing,marketingand thehousing
market ingeneral.
Throughout the saleanagentwillactonyourbehalf,providing
adviceandguidance tohelpyouevaluatebuyeroffers.
Selectinganagent
Whenchoosinganagentyou shouldconsider the reputationof the
realestateagency, the salesagent’s track record in realestate,
recent salesandknowledgeof the localarea.
Onapersonal levelyou shouldconsiderhowagentspresent
themselvesand the rapportyouhavewith them.When selling
yourhomeyouwant someoneyoucancommunicateopenlywith
and trust.
Theadvantageofanationaland international realestatenetwork
over independentoperators shouldnotbeoverlooked.AtRaine
&Horne,clientshave immediateaccess to specialistadviceand
promotion throughour invaluable inter-office referral system.
Forproperties requiringexposureand successfulmarketing
beyond the localmarketplace,ournetworkofoffices throughout
Australiaand internationallyarecalled intoaction.
WhysellwithRaine Horne
Reputation
Raine&Hornehasbeenprovidingprofessionaladviceand service
to satisfy the realestateneedsofclients.Thecompanyenjoysa
reputationandgoodwill said tobeunequalled in the industry.
Experience
Since 1883,Raine&Hornehashadoneof thehighestnationwide
sales turnovers in the industryandenjoyed strong success through
peaksand troughs in themarket.
The roleof the realestateagent
Whenyoudecide to sellyourhome,oneof thefirstdecisions
iswhetheryouaregoing to sell througha realestateagentor
privately. InAustralia,about90%of salesaremade through real
estateagents.
Brand recognition
Raine&Horne isapowerful,widely respectedbrandassociated
withexperienceandquality service.Whenyourproperty is listed
for salewithRaine&Horne itwillbenoticedbymorebuyers
becauseof the reachandpowerof thebrand.
Professionalagents
ToachieveRaine&Horne’senvied reputationasa leader in real
estate, thecompany’sagents receive thebestquality training to
ensureclientsbenefit from the latestmarketing strategiesand
selling techniques.
Technology
Raine&Horne’spowerfulwebsite
(rh.com.au) featureseasy-to-use
resources forbuyers, sellers, rentersand landlords.This innovative
tool isconsistently rankedasa top industry site inAustralia,
with tensof thousandsofpropertiesdisplayedand thousandsof
individualvisitors recordedeachday.
Ournetwork
Clientsbenefit from theflowof referralsand information from
Raine&Horne’sextensivenetworkofnationaland international
offices.Propertiescanbemarketed locally, regionally,nationally
and internationallygiving sellersahugeexposure that isdirect,
costeffectiveandwell informed.
Creative selling
When sellingpropertywithRaine&Horne,clientscanmakeuse
of theorganisation’screativemarketing ideas, ‘topof theclass’
auctionpracticeandability tooffernationaland international
exposure.
3
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Pu ingyourpropertyup forsale
Methodof sale
Thereare severalwaysyoucanchoose to sellyourproperty.The
mostcommonareauctionorprivate treaty.Bothhaveadvantages
anddisadvantages.Youragentwilladviseon thebestmethod for
you,basedon the typeand locationof theproperty,natureof the
marketand thepreferred time frame.Below isa summaryofboth
methods.
Theadvantagesofauction
Auction iswell recognisedasaneffectivewayofcreatingwide
public interest,maximumpublicityand reachinga largenumber
ofprospectivepurchasers.The followingpoints summarise the
benefitsof sellingyourhomebyauction.
Bestprice
Propertiesmarketedusing theauctionprocessoftenachieveprices
well inexcessofanowner’sexpectations.
There isnoupper limit forbidsandcompetitivebidding inan
auctionatmosphereoftenenablesvendors toachievea sale
pricehigher than their reserveorwhatwas thought tobea fair
marketprice.
Youcontrol theprocess
Vendorschoosewhereandwhen theywant to sell theproperty,
the termsandconditionsof saleand theprice theyarewilling to
accept.
Convenience
A shortbutcomprehensivemarketingcampaignmeans less
disruption to family life.Set inspection times forpotentialbuyers
arearrangedat theoutset toofferconvenience foryou.Due to the
shortcampaign thenumberof ‘open for inspections’ isalso limited.
Maximumexposure
Auctioncampaignsare tailored toenable theproperty toachieve
maximumexposure in themarketplace.Concentratedmarketingof
thepropertyovera relatively shortperioda ractsahigher levelof
interestandgenuinebuyers.
Themarketdetermines theprice
Auction isagreatmethod fordetermining the rightvalueofa
propertybyeliminating thepriceand le ing themarketdetermine
what it is reallyworth.
Auctionworks toaplan
Themarketing strategy iscarefully thoughtout,documented,
and specially tailored to thepropertyandafirmdate is set for the
potential sale.
Specifiedauctiondate
Auctioncreatesa senseofurgency.Prospectivepurchasersmust
complete theirenquirieswithinacertain timeperiod.There isa
definite time limitbywhich thebuyingdecisionmustbemade.
Reserveprice
A reserveprice is setand thepropertycannotbe soldbelow this
pricewithoutownerapproval.The reserveneednotbe setuntil
justprior toauction.Theowner’s reserve isnotdisclosed.
Auction isconclusiveandcontractsare signed immediately
Whenabuyerpurchasesapropertyatanauction thecontract
is signed immediatelyand thebuyermustpayadeposit.The
contractcannotbe rescindedby thepurchaser,which safeguards
against lossofcontractand sale.
Private treaty
Sellingbyprivate treatyalsooffers severalbenefits:
O
You set thepriceatwhich theproperty is tobeoffered.
O
Offers frompurchaserscanbeconsideredat leisure.
O
Youcandetermine thepaceof the saleprocess.
O
Thepaceofnegotiationscanbecontrolled.
O
Buyersmay feelmorecomfortable that there isacooling-off
period.
O
Private treatycan sometimesbea less stressfulexperience.
O
Marketingcostsmightbe lower.
O
Prospectivepurchasersnotprepared tobidatauctionprefer
theprivate treaty salesprocess.
Regardlessof themethodof saleyou select,youcan restassured
thatRaine&Horne,with itshugenetworkof successfulagents
andvastexperience in thefield,willdeliveranexcellent result.
Yourguide tobuyingand selling.indd 6
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Your guide to buying and selling.indd 7
2/08/11 2:14PM
50
$167
100
$323
200
$628
Cost
Qty
RHPSKB
• Matt Laminate Cover
• 28 page booklet
An integral part of your listing kit,
the booklet demonstrates the
strength of the Raine & Horne brand.
A4 210mmx297mm