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Vol 5 No 6 December 2016/January 2017

Australian Journal of Dementia Care

23

Sheds’, originating inAustralia and operating

across the UK, is one example of a project providing

meaningful activities for older people. However, it

is mainly geared towards those people who are

socially isolated and relatively low numbers of

people with dementia participate (Milligan

et al

2012). Nevertheless, qualitative feedback included

in the report by Age UK (Milligan

et al

2012)

suggests Men in Sheds is valued by those few

people with dementia who are involved and their

family carers.

The report discusses a sense of purpose and worth

associated with being able to sell the items they

produce, ‘giving back’ to the project. Art-based

initiatives are also gaining increasing popularity in

both community and care home settings for people

with dementia. For example, Singing For The Brain,

creative arts residencies and museum-based projects

provide opportunities for meaningful activities.

Even so these projects are not yet commonplace

and nor are activities of this kind often found in

broader services. Research has suggested there are

not enough community services that cater for

people with young onset dementia (Harris & Keady

2009) where work opportunities may be important.

Qualitative research by Bamford and Bruce (2000),

evaluating UK services, found that some of them

lacked meaningful activities. For example in an

evaluation of a dementia cafe a person with

dementia said “there’s nowt wrong about the place,

but...you get a bit bored” (Bamford & Bruce 2000

p555). The researchers found choice was important,

as well as providing activities with a sense of

achievement.

Funding may be one of the problems. AMen in

Sheds project in Nottingham, catering for six people

per session, eight times per week cost $A58,470 in

2010 / 2011(Milligan

et al

2012). This cost was

similar to two other projects and was forecast to rise

to $A80,405 the following year. Given the well-

known pressures on funding and rising demand

from an ageing population, project development

has been constrained.

Developing social projects

The OiwakexDementia Project and DAYS BLG

Project are unique in combining the importance of

meaningful activities with acknowledging that

businesses can play a role in making them

affordable. People with dementia can drive forward

the development of their projects and be involved

in raising money by engaging in various activities

provided by local businesses. So the question is, can

we get businesses to recognise dementia as a social

issue they should support?

In Japan, there is a national Dementia Project

which aims to connect private businesses with

dementia as a societal issue using focus groups.

Another initiative, called Futures, collaborates with

the British Council and includes some engagement

from organisations such as Nesta andAccenture

participating in workshops to develop social

innovations for people with dementia (Okada

2013). Australia and the UK have begun to move in

the same direction by encouraging businesses to

become more dementia-friendly (Alzheimer’s

Australia 2014; Department of Health 2015).

Of course, it is important to take into account the

ethical considerations around exploitation. Projects

would have to take the form of voluntary action

with transparency and open discussion of income

and expenditure. During my visits people with

dementia appeared to be motivated by the fact they

were contributing to something ‘bigger’ and able to

have a say in how the projects grew and invested

their money. But guidelines may well be needed on

how similar projects in other countries can be run

lawfully and ethically.

Taking forward this model would require both a

top-down push, with government and the private

sector getting behind the concept, and a bottom-up

push by communities jointly reaching out to

businesses. Collaboration by the public, private and

community sectors may help to create new,

affordable opportunities for meaningful activities.

Conclusion

Social innovation can arise from learning about

what people are doing in other settings; therefore,

perhaps some of these lessons from Japan are useful

for moving forward with dementia care in other

countries. I was impressed by the initiative people

from local communities were taking to network

with local businesses and create self-sustainable

projects for people with dementia.

Both projects I visited shared the vision of

providing activities that value people with

dementia as people, not patients. It was not about

treatment but looking beyond the dementia to

provide activities that they can enjoy and be

valued for.

Social projects: what people say

People with dementia

“Participating in this project, I earned money and

bought a gift to my son. That was a very memorable

experience for me!”

(OiwakexDementia Project)

“I found the sense of purpose in my life again. I

realised that there are still many things I can do. I got

confidence in my life!”

(OiwakexDementia Project)

.

“I’ve got dementia, but I realised I shouldn’t worry

myself. After joining the BLG project, I felt revived”

(DAYS BLG Project)

.

Family members

“Participating in this project, my wife got more smiles

and talks. She looks so glad on the day she goes to

project. When she comes back to home, she always

talks about what she did”

(OiwakexDementia Project).

“Previously my mother used to tend to stay at her

house. After participating in this project, she gradually

came to go out vigorously, sleep well at night and she

improved her life rhythm”

(OiwakexDementia Project).

“My father has a valued place, somewhere to go

which he looks forward to”

(DAYS BLG Project)

.

“Spending time at BLG has helped him become

brighter and also kinder to everybody”

(DAYS BLG

Project)

.

References

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(2000) Defining the

outcomes of community

care: the perspectives of

older people with

dementia and their carers.

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20(5)

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Resisting social

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Negotiating collective

identities and everyday life

with memory loss.

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Science & Medicine

66(7),

1509-1520.

Department of Health

(2012)

Prime Minister’s

Challenge on Dementia:

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improvements in dementia

care and research by

2015

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Department of Health.

Department of Health

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Challenge on Dementia

2020

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Harris PB, Keady J (2009)

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Aging and

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Milligan C, Payne S,

Bingley A, Cockshott Z

(2012)

Evaluation of the

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national dementia policy

interact with the public

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systems?

Alzheimer’s &

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Okada M, Igarashi Y,

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by social challenges.

Fujitsu Scientific and

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(2015)

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This article first

appeared in the UK

Journal of Dementia

Care

24(4) 32-34.