Inside News

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Profile and Presence
20 Inside News
Our first TV Documentary on
Radiation Therapy
The Targeting Cancer campaign team,
driven by clinical lead, A/Prof Sandra
Turner, worked in collaboration with
Tonic Health Media (THM)* to produce
the documentary Below the Radar, with
the assistance of the College.
The 28-minute documentary shows
real patient stories about the value
of radiation therapy and delivers the
campaign messages about safety,
effectiveness, cost effectiveness and
the sophisticated technologies involved
with radiation therapy. The College
is permitted to use this documentary
for advocacy purposes on the website
and through social media and other
channels.
Below the Radar was broadcast on
ABC News 24 on 6 February and
7 February, and will also be played
on the THM Network. If you missed
the live broadcast, please visit
and
and share
within your network to spread the word
on radiation therapy.
In November 2015, our Community
Service Announcement Targets was
played 148,548 times on the THM
Networks across 383 waiting rooms in
sites where over 2,700 GPs operate. It
is estimated that the video has reached
an audience of over 800,000 people.
The video was played again in February
and March 2016, more statistics will be
available, in the next edition of Inside
News. We are hoping this will direct
more people to our website and trigger
more conversations between cancer
patients and GPs on whether radiation
therapy is a suitable treatment option.
World Cancer Day
World Cancer Day unites the world’s
population in the fight against cancer
and at the College, staff and stakeholders
did their part to support the Targeting
Cancer campaign with the “We can, I can”
message.
Photos of hands with inspirational
messages of support and thoughts that
challenged perceptions on cancer, were
shared on various social media accounts
promoting the ‘Talking Hands’ initiative,
using the tags @TargetingCancer
#WorldCancerDay #WeCanICan.
Targeting Cancer received a mention
on World Cancer Day on Channel Ten’s
Eyewitness News. Weather presenter
Tim Bailey asked viewers in his segment
‘Pause for a Cause’ to think about cancer
and told the story of three-year-old Lucas
Browne, who was given radiation therapy
after surgery for a brain tumour to stop the
cancer coming back and who now lives a
normal life. Lucas fronts the home page of
the Targeting Cancer website.
Targeting Cancer Raises the
Profile of Radiation Oncology
Supporting World Cancer Day with a show of hands
*Tonic Health Media (THM) is an initiative of respected health broadcaster, Dr Norman Swan,
and is an evidence-based patient education and entertainment system for GPs, other clinicians
and hospital waiting areas.
The content produced by THM is designed to improve health literacy and facilitate better
outcomes for patients, doctors, and the Australian health industry. Targeting Cancer is
fortunate to have entered into a partnership with THM, with generous support from Varian
Medical Systems, to promote radiation therapy to the GP communities.