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CENTRAL COAST
REGIONAL SNAPSHOT
2016
Domestic Overnight Visitors
The NSW Central Coast received nearly 1.4 million domestic
overnight visitors - up by 3.4% on YE Dec 14. Visitors spent
nearly 4.2 million nights in the region - up by 15.5% on YE Dec
14. The number of domestic overnight trips to regional New
South Wales increased by 2.3% on last year and by 12.2%
compared to four years ago.
Domestic overnight visitors spent $567 million in the region - up
by 28.1% on YE Dec 14. On average, they spent $136 per night -
up by 10.8% on YE Dec 14.
Domestic Daytrip Visitors
Central Coast received nearly 3.6 million domestic daytrip visitors
- up by 23.6% on YE Dec 14. The number of domestic daytrips to
regional New South Wales increased by 8.5% on last year and by
5.2% compared to four years ago.
Domestic daytrip visitors spent $298 million in the region - up
by 17.7% on YE Dec 14. On average, they spent $83 per trip –
down by 4.8% on YE Dec 14.
International Overnight Visitors
Central Coast received 44,700 international overnight visitors - up
by 13.0% on YE Dec 14. Visitors spent 925,400 nights in the
region - up by 19.4% on YE Dec 14. The number of overnight
trips to regional New South Wales by international visitors
increased by 8.5% on last year and by 17.9% compared to four
years ago.
International overnight visitors spent $52 million in the region - up
by 57.1% on YE Dec 14. On average, they spent $56 per night -
up by 31.5% on YE Dec 14.
Origin of Visitors
The Central Coast region has traditionally been placed as
a daytrip destination due to its proximity to the two major
population centres in New South Wales.
This strategic location provides opportunities to significantly
improve the visitor economy by developing the physical capacity
of the food, cultural, event and active tourism facilities on the
Central Coast: combining adventure, ecotourism and cultural
aspects to deliver a socially and ecologically low impact visit
type that benefits both the tourist and the destination through
increased visitation, overnight stays and visitor spending. Ideally
any proposed developments would bring a year round tourism
product to a region strongly reliant upon summer visitors.
The current low numbers of overseas visitors provide an
opportunity to develop tourism attractions that are attractive to
this market sector.
Activities
Analysis of the Destination NSW statistics for the Dec 2015
quarter states that “‘Eat out, dine at a restaurant or cafe’ was
the most popular activity undertaken by visitors to the region,”
for the both the Domestic Overnight (57.4%) and Daytrip
(48.2%) sectors.
The continued attraction of hospitality activities for visitors to the
Central Coast provides the opportunity for the Central Coast
to position itself as a high quality food destination that focuses
on fresh local produce with regional branding, identity and
authenticity of locally source product, providing food trails and
hospitality related events and the continued development of the
food tourism and hospitality sector of the tourism market.
The market for hospitality related activities needs to be taken into
account in the design stage of tourism product development to
increase the visitor experience and encourage visitors to stay
overnight to provide greater economic development to the Central
Coast region.
Sustainable Communities and Population Growth
ORIGIN OF VISITORS - YEAR ENDING 2015
72%
27%
1%
Overseas Overnight Travel
Domestic Overnight Travel
Domestic Daytrip Travel
72%
27%
1%
SOURCE:
Destination NSW 2016