29 / 64
4A
Social versus traditional media:
where’s the best return on investment?
Arena 1A, Ground Floor
The number of communication options available to funds grows every year. Each has its up and
downsides. Social media can be resource hungry and advertising can be lost in the clutter, while
sports and event sponsorship can be dollar hungry. Is the ROI actually worth it? Professor Mark Ritson
will look at how the best-run brands use the correct strategic approach to planning and executing
marketing communications for the optimum impact on both existing and potential members.
Teifi Whatley will then join Mark to discuss the challenges facing practitioners and work through an
industry best practice approach.
Professor Mark Ritson
Adjunct Professor of Marketing, Melbourne
Business School (Australia)
Teifi Whatley
Executive General Manager Customer
Experience and Insights, Sunsuper
(Australia)
Chair:
Wayne Sullivan
(Fellow of ASFA)
Director, Marketing and Business Development, Frontier Advisors and member, 2016 Conference
Committee (Australia)
Committee coordinator:
Wayne Sullivan
(Fellow of ASFA)
, Director, Marketing and Business Development, Frontier
Advisors
Organisational strategy
1 CPD point
DAY
2
@asfaAUST #asfa2016 |
29
Parallel session four
4.00 – 5.00pm (60 minutes)