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3C
Using data to bring members closer
and keep fraudsters at bay
Central Room A, Ground Floor
Global tech giant IBM estimates that each day, we create 2.5 quintillion bytes of data – so much that
90% of the data in the world today has been created in the last two years alone. The businesses that
will thrive in this environment are the ones that can adapt and learn how to effectively leverage the
deluge of bits and bytes.
In this session, we’ll learn how three different companies are using data to drive significant business
enhancements. There has been much discussion about how to use data to develop products and
services to enhance member experience and get closer to customers. With this journey comes risks and
opportunities. The more data we have on our members, the greater need for protection and privacy.
Misuse of data can cause friction and be counterproductive.
We’ll also explore how the line between enhancing customer experience and proper use and
protection of data is being managed by global as well as local organisations. The key learning
outcomes will enable you to understand how to:
• use data to improve member adoption and retention strategies, and minimise friction
• minimise fraud and risks such as identity theft and privacy breaches.
Aled Miles
Chief Executive Officer, Telesign (USA)
Imelda Newton
General Manager, Fraud and Identity,
VEDA (Australia)
Simonne Hogan
General Manager, Member Experience,
National Australia Bank (Australia)
Chair:
Suzanne Holden
Chief Executive Officer, Link Group and
ASFA Director (Australia)
Committee coordinator:
Pauline Vamos
(Fellow of ASFA, ASFA AIF)
, Director, Banking and Finance Oath
Organisational strategy
2 CPD points
GROUP
26
Parallel session three
1.55pm – 3.25pm (90 minutes)